Proruption Beats Disruption for Growth and Profits

To drive strong sustainable growth and profits, stop thinking disruption and start thinking proruption. Yes “proruption” is a word and it means bursting forth.  Imagine your business bursting forth from the competition and having sustained strong growth and...

Achieve exceptional growth in a downturn

Every consumer asks themselves “how will this product or service add value to my life?” Every CEO asks the same question of suppliers.  So why do we not think this is what our customers are asking.  It is ironic that executives who interrogate me on how I would add...